We’ve been looking for creative ways to keep our customers entertained and engaged with our brand. We’re really pleased with the early results from Skill Zone, providing a mix of sport and trivia games that our customers have really taken to.
Paddy Power Sports Director
No matter what you call it, it’s the most popular sport in the world for a reason. In one our most in depth games, chase the goal scoring career you always dreamed of in Hit The Spot. Using your 10 kicks score as many goals, and hit as many targets as possible. Level up along the
American Football is all about touchdowns. Evade the tacklers and obstacles in this level based game. Use the left and right sides of your screen, or your arrow keys to move, swipe or press up to jump, and down to break tackles to make your way to the endzone.
What would a Quarterback be without anyone to catch his passes? Make accurate cuts by swiping/pressing in the direction of the arrow at the correct time, and swipe any direction or press any key at the crucial time to make the catch!
No matter what you call it, it’s the most popular sport in the world for a reason. In one our most in depth games, chase the goal scoring career you always dreamed of in Hit The Spot. Using your 10 kicks score as many goals, and hit as many targets as possible. Level up along the way to earn boosts and gold to help your score grow!
Conceived as a ‘training game’ as part of Hit The Spot, Headers is an addictive burst of action in it’s own right. Swipe along the bar to move the head and keep all the balls in the air, no matter what form they are in!
A familiar site to anyone who has played the sport, the classic dribbling course is given a new lease on life in Dribbling, move around those cones (and other obstacles!) whilst getting as far as you can!
Take your shot in our basketball arcade game Hoops Galore. By swiping/flicking up from the ball towards the hoop, score as many points as you can in 25 shots, or 2 minutes!
Take your shot in our basketball arcade game Hoops Galore...with a scenic view! By swiping/flicking up from the ball towards the hoop, score as many points as you can in 25 shots, or 2 minutes!
Baseball Bash allows you to live those big league dreams! Play a Home Run Derby style hit out, where the goal is simply to see ball, hit ball! Swipe towards the ball to hit, but make sure your timing is right, and watch out for those curve balls!
It may not be St. Andrews or Augusta, but playing underwater is surely better, right? Maybe in a jungle? Mini Golf Islands takes you through an ever growing catalogue of holes, with any setting you can imagine a possibility. Simply drag back on the ball to aim and play. almost unfortunate the aim of the game is to take a few shots as possible.
Actually learning to play Ice Hockey? Probably too hard. Give Puck Luck a crack instead! Move left and right by pressing that side of the screen or by using the arrow keys, and swipe/flick the puck towards the goal to score!
It’s okay, none of us could ever make 100 either. But I’m pretty sure bringing up a century on Stadium Smash is a similar feeling. It’s fun gameplay in its simplest form, press/click to hit at the right time and watch the runs pile on!
You don’t actually watch the horses when you go to the races do you? What you instead do is wait until the end of the day, and streak across the track avoiding all the obstacles that a long day at the races would provide. At least that’s what you can do in Punt Run anyway! Use the left and right parts of the screen or the left and right arrow keys to move around, and up to jump to see if you can make it to the last.
In any sport, you have to put the score on the board. We epitomise that in Footy Flicks, our Aussie Rules based game. Choose any of the 3 kick types to maximise your chances of kicking the ball through the big sticks, while aiming for the targets as well. Watch your score climb on the big screen while you do it, and see where you stack up!
In Australia, we’re still getting over Johnny Wilkinson’s field goal in the 2003 Rugby World Cup. So we thought, what better way to help ourselves through it by reliving it and trying to perfect it ourselves. Swipe/flick up towards the goals to slot the ball through and perfect your penalties!
Football, Basketball...or bull riding! We build games for any feature of any sport, enabling completely customised products.
Our flexibility is not limited to sports. There are no limits on the gameplay we can create, whether it’s a new take on classic arcade games or something completely innovative for a specific purpose.
Currently, a selection of our games feature in-game messaging, a feature we are happy to build into any game. These messages can be used as direct feedback to something that has occurred in-game (e.g. different messages for a score, or a miss), and can say essentially anything you like! The messages can be sponsored, create your own humorous set - we can also assist with the wording.
All elements in the design of our games are customizable and sponsorable. One aspect clients have loved is the ability to turn the background, which is somewhere fans traditionally see promotional content, into advertising boards of their own. All you have to do is instruct us to the assets you want the users to see, and we can place them seamlessly into the game environment.
When we say everything is sponsorable, we mean everything is sponsorable! Change the clothes the character is wearing, change the background they are performing in, even change the goalposts into your product, or the ball they are playing with into your product. Anything you can imagine we can help make work with our completely custom 3D designs.
Within our games ecosystem, users advance by earning XP. Collecting XP by playing games and training, users then level up, helping them earn more rewards to improve their performance. Our XP are completely customizable, including how they are awarded, which can enhance welcome bonuses and loyalty rewards..
Tied in closely to our XP is our level system. By earning more XP, users move up through the levels, creating a sense of achievement and aspiration throughout our games. Our level system is set to be easy to begin, with it becoming increasingly difficult to level up the further you progress in the game. When users progress through later levels, the rewards are greater. All aspects of levels including XP are completely customizable and can be combined with any of our games.
Gold and Coins are the virtual currency with which we reward our users and allow them to get the most enjoyment out of our games. Gold is given out as loyalty bonuses, as well as rewards for training and high performance. Users use this currency to purchase items to further improve their performance.
Boosts and Items are in-game features that users can choose to use that helps increase their performance. For example, a ‘Sticky Boots’ boost causes the goalkeeper in our football game Hit the Spot to stand still during a kick, and ‘Mulligan’ allows a user to take their kick again if they think they can achieve a better outcome. All boosts come with a Bronze, Silver and Gold version, each varying in value. We believe in fairness, so allowing a user to have a limited number of boosts per game means that even the newer users can compete on a similar playing field to experienced users, while still maintaining the important skill gap. Boosts can be bought from the store, or are handed out as level up rewards.
The store in our games ties all of the above together. Users earn XP to level up, and in doing so are rewarded with gold and set boosts, but the store really allows them to play the game their way. In the store, they can use their acquired gold to purchase boosts of their choice. Currently in Hit the Spot, we have several different types of boost, and the store allows users to select their favourite strategy to maximize their scores to earn real life prizes. All items in the store are priced in gold, and these prices are completely customizable at any point, allowing us to have flash sales to encourage gameplay at certain times if it is ever desired.
Awarding of prizes is at the discretion of our clients. Our games ecosystem is designed that if there are no ‘real life’ prizes available, users can still find a sense of achievement in playing our games, with virtual awards on offer. In the current format of Hit the Spot, users are awarded virtual gold if they reach a certain points total for the month. There is a set bronze, silver and gold total, with additional gold awarded to every user who achieves the relevant total. Our users also compete for a weekly high score prize, which is in the form of free bets. This example shows how a virtual prize and real life prize can work in harmony, however no real life prize is necessary for our games ecosystem to function.
Easter eggs are messages, gifts or bonuses hidden in various stages of our games. Keep your eyes peeled! Even the most hardcore of gamers will need to stay on their toes to hunt all of these down.
Mini Games are smaller, secondary games built to complement the main game. Often these games are short and sweet, ideal for those players that just have a few minutes to spare. In offering not just a single game but an ecosystem of games, we can encourage users to test their skills in a number of different challenges rather than playing the same game each time they login.
Stamina is an important aspect of many of our games, allowing us to set an appropriate cap for how often a user can return to play. We can, of course, reward dedicated users who just want to keep playing by offering stamina bonuses in return for completing challenges or watching advertising content.
Happy Hour Challenges are designed to encourage users to return to the game at specific times. Perhaps you are releasing a new feature or campaign and want more eyeballs on your site at a certain time - Happy Hour Challenges are designed to do just that.
It’s great to feel welcome when you’ve just started playing a new game, so what better way to spread that feeling by handing out rewards early in a user’s journey. Offering rewards at this point makes the game feel more exciting for new users and heavily encourages them to return beyond their first day.
Random Gifts are designed to reward dedicated fans. Kitbags and gift boxes are given out at random times throughout the day, allowing users who dedicate more time to the game to be rewarded. Random Gifts are a great way to boost time on site.
Daily Check-in gifts are a sequence of gifts awarded daily across a cycle of 5-7 days. The value of these gifts increase exponentially each day, encouraging users to interact daily to continue the cycle, thereby reinforcing a daily routine and increasing the chances of long-term retention.
We have the flexibility to run competitions across any timeframe. Depending on the promotion, it may be better to run daily leaderboards and prizes, or in other circumstances yearly or season long leaderboards will deliver higher retention metrics.
Only want to compete against your friends? With our private competition functionality, you can play any of our games against your friends with no outsiders, and all password protected. There’s no greater reason to play everyday than to beat your mates!
An important aspect to a game environment is the quick spread of users to gain a larger user base. To encourage this, we allow seamless social sharing of the game via score pop-ups. Displaying this sharing element to the user post game allows them to fully enjoy the experience, and also encourages the competitive nature we love to foster by making it easy for users to share their score with their friends to create some healthy competition.
Creating a Games Ecosystem is about creating a series of games where users are sufficiently engaged and incentivized to play repeatedly. We encourage this by creating a seamless loop of content by cross-selling between games, with a particular emphasis on progression through the ecosystem. Incentivizing users to play the next game in the ecosystem leads to higher retention and customer satisfaction. Additional cross-sells to other products you offer are also available.
Clients are provided with a customized Content Management System (CMS) that will include analytics on the product, such as number of users, components that are most popular, clicks and much more. All of our insights are delivered automatically. A simple and easy to understand presentation isn’t compromised by the depth and complexity of our insights.
We have completed many different SSO integrations, so we will be able to work with your solution. If you don’t have an SSO method, we have a range of other integration options available. Where appropriate, we can maintain all of the registration and login process.